Your Privacy Is Important To Us.
Data Exchange takes Business, Dealership and Consumer privacy seriously. As such we are committed to the safeguarding of the consumer’s web browsing and location data as well as the data shared by our clients. Consumer data provided by, or derived from information gathered on behalf of our client’s business(es) is gathered by Data Exchange through; 3rd parties, aggregators, visitors to publisher websites where Data Exchange receives 1st party ad placement requests, client websites via cookies, device fingerprinting, phone call capture, lead forms and the business or dealership CRM. Data Exchange has developed a comprehensive privacy statement for client and consumer to understand the terms and conditions surrounding the collection and use of the information gathered. This statement discloses the types of information we collect, how it is used, and how our client or a consumer can gain access to, opt-out, edit, purge or update any of the data we’ve collected.
Materials, incentives and specials used to create advertisements whether, digital, analog or physical (e.g; direct mail) herein referred to as “creative” which are provided by Data Exchange, their affiliated companies inclusive of 3rd party subcontractors are for general informational purposes only. While we aim to provide products, services and advertisements which are useful, be mindful that creative may, from time to time, contain errors. Data Exchange products and services include materials and information collected from an array of third parties which we may or may not have evaluated and/or reviewed. We make no guarantees regarding the accuracy, completeness, timeliness, or reliability of any of the materials, creative or information encompassed in the Data Exchange products or services, and you should not rely on them without independent verification.
Under California law, we will not share information we collect about any consumer with companies outside of Data Exchange, Data Exchange affiliated companies or the original contracting business, unless allowed by law. We treat IP address and location data in the State of California as well as the entire United States as “PII” (Personally Identifiable Information). We will limit sharing among our companies to the extent required by California law and Data Exchange internal practices which strictly adhere to a CCPA | CPRA nationally. You can inquire here for a continually updated list of “data processors” Data Exchange works with.
Data Exchange respects the privacy of individuals whose data has been collected through our services, via email, form submission, tracked phone calls, location data or engage with, in any way through advertisements, products or services offered by Data Exchange on our client’s behalf. Accordingly, our policy regarding privacy (both online and off) has been developed using the following guiding principles:
Anytime a consumer visits your business(es) website, a website which sells ad placements to our 1st party audiences, and/or a website where we have contractual placed a fully disclosed tracking script either 1st, 2nd or 3rd party, we may gather certain non-personally identifiable information. This information may include the type and version of the browser, service provider, IP address, location data (Now deemed under CCPA | CPRA as PII) and any search queries the consumer may have used to locate the products, services they searched for. We use this information to help diagnose problems with our platform, build holistic profiles of our client’s 1st party and related Data Exchange modeled shoppers, administer our analytics, attribution platform while compiling broad statistical, probabilistic and behavioral data. In addition, we gather certain navigational information about where a consumer goes on our clients website(s) and across any website which sells ad placements against our 1st party audience. This information enables us to determine which websites are most frequently visited and helps us to tailor the creative to be served on these sites to fit the needs and interests of our client’s potential local shoppers. Such information is gathered by us in the aggregate and will not be associated with a specific individual if that individual has opted-out of consent or where limited by law.
Any information provided to our client (i.e. name, email address, etc.) when a consumer enrolls in an email reminder service, requests for information, or use of any other interactive portions of our clients website, is securely maintained on our web server and internal data warehousing systems. This information may be used to provide consumers with information requested from our client’s business around their products and services, or to provide the consumer with special notices. Consumers may opt-out of receiving future communications at any time (see opt-out procedures on this website). The data collected may also be used to tailor our ad placements by providing content which is deemed relevant to the consumer based on the indicated behavioral interests in a geographic region or regions.
Data Exchange understands the importance of consumer privacy. We collect and maintain the personal information of our client’s consumers for our client’s use, our own use and select 3rd parties which help us fulfill our services. We do not sell, rent, or trade consumer information to third parties, other than as described herein, and never without our originating client’s consent, further the consumer’s consent can be withdrawn at any time using the opt-out form found on this website.
Data Exchange may partner with select data collection, targeting and analytic providers along with other companies at various times to provide expanded services to our client’s website visitors and local geographic shoppers. As part of such a relationship, we may share with these companies the data collected through the use of certain pixels and data collection mechanisms, interactive website functions as well as location data tools. The information captured and provided by these mechanisms about the visitors and local shoppers is available to Data Exchange, our client and select members of their employ and 3rd party partners.
Data Exchange may use other companies and individuals to perform certain functions on our behalf. Such parties only have access to (rarely) the personal information and generally the anonymous information needed to perform these functions and may not use or store the information for any other purpose.
In the event that Data Exchange and or an affiliated company sells or transfers a particular portion of its business assets, derived data from consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of Data Exchange are acquired, derived consumer information may be transferred as part of the acquisition.
Data Exchange may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users (our clients) of our services, their websites and/or businesses, or the public.
Data Exchange may use location data derived from apps on a consumer mobile device. Our services have been designed to take advantage of location data and can opt-out of by limiting apps on a mobile device, coupled with disabling location based web browsing from collecting a consumer’s location data. Should a consumer configure their mobile device to decline the use of location data, certain features of our products or services inclusive of analytics and/or tracking may not function correctly for both our client and the consumer. In the State of California as with all of the United States; Data Exchange considers and treats location data as PII in accordance with CCPA | CPRA whether implicit or implied and as such Data Exchange will act in compliance with all known rules and regulations in the CCPA | CPRA not just in California, but rather as a framework for Data Exchange’s operations in their entirety.
If you are a prospective client looking to leverage Data Exchange services for a business whose location is outside of the U.S., their maybe laws, ordinances and regulations which dramatically affect the performance or even preclude the use of our offerings (e.g. GDPR). Please consult with your Data Exchange representative before contemplating any engagement if your business is located outside the U.S.
Client – The personal data record created through your registration with our platform can only be accessed with the unique password associated to that record. To protect the integrity of the information collected on behalf of your account, you should not disclose or otherwise reveal your password to anyone, and your username or password is NOT permitted to be shared with any third parties whether you have contracted with them for a similar service or otherwise.
Our focus is to support the auto buying process for the automotive industry and the consumer by, in most cases blindly aggregating and analyzing billions of anonymous shopping sessions to better understand changes in consumer trends and demands. Thus improving the consumer shopping experience, reducing waste at all levels of the vehicle supply chain, and ultimately providing the right vehicle at the client’s advertised cost to the consumer. Data Exchange provides these benefits while protecting the rights of all consumers and data owners.
Data Exchange is a comprehensive aggregator of data relating to automotive shopping behavior.
Among other placements defined extensively herein, we collect data from our clients websites using our data collection script. We collect all website session activity, and maintain upon capture a consumers personally identifiable information entered into a form field such as name, phone, email, or when a consumer arrives at a website through a link containing a unique identifier.
A consumer’s personally identifiable information is made available only to Data Exchange and their affiliates, the website owner (our client) where the consumer disclosed the information, and those third parties designated by the website owner (our client). We do from time to time collect Personally Identifiable Information (PIII) from our clients website and CRM through the use of our pixel/tracking scripts as part of a Data Exchange provided products and services or CRM data, BUT not as a 3rd party with no contractual 1st party service being performed.
Shopping activity is aggregated to produce an individual holistic shopping profile, and aggregated with all shopping activity data to power information solutions such as industry trends, consumer demand analysis and platform performance measurements.
Data collected by Data Exchange includes interactions with the website where our data collection scripts are present. Examples of the types of data we collect include:
We collect all website session activity, and often capture personally identifiable information entered into a form fields such as name, phone, email, and when a consumer arrives at a website through a link containing a unique identifier or through the client’s CRM.
We do NOT collect Social security numbers, credit card numbers and passwords or data outside of the United States, as they’re intentionally excluded from our data collection efforts.
As described briefly above, personally identifiable information may also be introduced into the Data Exchange system through CRM record set imports. These record sets are typically exported from our customer via their lead database (CRM), and include the following consumer information disclosed to a business/dealership/website owner:
However, if we have been contracted to simply collect interaction/behavioral data from a 3rd party website for analysis and or ad targeting we do NOT capture any of these four items listed here:
Data Exchange manages all data collected under a comprehensive information security program. Personally identifiable information is limited to those employees/contractors with a need to access basis, and specific protocols are defined for the access, use and transfer of this data.
If disclosed, a consumers personally identifiable information such as name, phone, email or other unique identifiers is only made available to Data Exchange and closely held affiliates, designated 3rd parties and the contracting business/dealership client who may share this information with other designated third parties.
Behavioral and location data is used to create a profile of a consumer’s shopping, vehicle(s) of interest and related shopping preferences. Coupled with millions of data points, profiles contain how long a consumer has been shopping and what they’re most likely to purchase.
An individual’s behavioral and location data is also aggregated with shopping activity data from all consumers behavior collected, to power information solutions such as industry trends, consumer demand analysis and platform performance measurements.
Personally identifiable information imported into our platform may be appended with shopping preferences based on a consumers aggregated browsing, shopping and location behavior.
You can request a copy of your consumer file by calling 844.446.4440 ext 3 or filling out this form